Improve your sales! Audit checklist for Shopify site

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If you’re running an e-commerce site on Shopify, you’ll want to make sure your store is optimized to appeal to the search engines, so that people can find your site easily when they search for products related to yours. 

To perform a Shopify audit SEO site, start by completing this checklist and then work through each step one by one. The checklist should take about two hours from start to finish and will leave you with a list of actionable tasks that will help improve your ranking on Google and other major search engines.

How to perform an audit?

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. Plus, it’s one of the most popular ecommerce platforms on the market today.

Page titles

Page titles are one of the most important on-page SEO elements. A good page title should be descriptive and include your target keyword. Unfortunately, many Shopify sites have poorly optimized page titles that are either too short or not descriptive enough. This can be a quick and easy fix that can make a big difference in your site’s search engine ranking.

Meta descriptions

A meta description is the short paragraph of text that appears under your page’s title in the search engine results pages. Its purpose is to describe the contents of your page to searchers, and to entice them to click through to your site. A good meta description should be: relevant to the page it’s describing, written in natural, human language, between 150-160 characters long.

Canonical tags and Meta Robots Tags

As part of an SEO audit, it’s important to check for the presence of canonical tags and meta robots tags on your Shopify site. Canonical tags help prevent duplicate content issues, while meta robots tags can help control how search engines index and crawl your site. If these tags are not present, or are not configured correctly, it could negatively impact your site’s SEO.

Product titles

One of the most important things you can do to optimize your product pages is to include relevant keywords in your product titles. This lets search engines know what your products are about, and can help you rank higher in search results. If you don’t have any ideas, type a keyword into Google’s Keyword Tool and it will give you a list of related words that are popular searches.

H1 tags in product descriptions

Product descriptions are one of the most important places to use H1 tags on your Shopify site. By including H1 tags in your product descriptions, you’re letting search engines know what your products are and how they’re relevant to users’ search queries. Plus, using H1 tags can help improve your click-through rate from SERPs.

External links

The first step is to check your site’s external links. This means looking at the links that are pointing to your site from other websites. To do this, you can use a tool like Moz’s Open Site Explorer. Just enter your URL into the tool and it will show you a list of all the external links pointing to your site.

Internal links and anchor texts

First, check that all your site’s pages are linked to from somewhere on your site. This is important for both users and search engines, as it allows both to navigate your site easily. Second, take a look at the anchor text of your internal links. This is the text that appears when you hover over a link. Make sure that your anchor text is descriptive and relevant to the page you’re linking to.

Summary

If you’re running a Shopify store, it’s important to make sure your site is optimized for search engine ranking. This means regularly conducting an SEO audit. A professional Wales SEO agency will do this for you. They can also provide keyword research and competitive analysis. Hiring an expert is highly recommended if you want to maximize your chances of getting noticed by the major search engines like Google and Bing.

(fot. pexels.com)

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